After a digital 2020, the Confindustria Young Entrepreneurs’ Conference is back in person and doing so in style, to celebrate its fiftieth edition. The event, which for the first time was held at the Magazzini del Cotone in Genoa instead of Rapallo or Santa Margherita Ligure due to space and anti-Covid regulations, saw a large turnout of young entrepreneurs and guests: for the first time, the 6 main leaders of the Italian political parties took turns on stage and via video link, as well as ministers, entrepreneurs, and representatives of private and public companies.
The competition
To promote the 50th Young Entrepreneurs’ Convention, Confindustria (the Confederation of Italian Industry) organised a creative competition, won by the graphic design studio creative-farm. The title is “Future History”, in the spirit of the need to start again and innovate without losing touch with the past, but being aware of the need to build the History of tomorrow, both of Business and of Society.
The concept chosen is a clock, showing the gears, demonstrating the role that each one has in moving the hands of time forward, regardless of its size or function. Never before has the effort of each individual been so fundamental, not only to be able to start again but to surpass oneself.
In the opening video, we talk about this. Tradition has taught us and given us the foundations, now we must reclaim and renew our uniqueness.
