Branding and Communication for Shoes & Leathergoods - Specialist for Luxury Industry

Scope

Education

Services

Branding, Immagine Coordinata, Ufficio Stampa, PR

Back to portfolio

creative-farm contributed with passion and expertise to the Shoes & Leathergoods – Specialist for Luxury Industry project, a training course promoted by Confindustria Alto Milanese and supported by prestigious luxury fashion brands. This innovative programme, created to address the lack of specialised skills in the footwear and leather goods sector, has been enriched by our expertise in branding, visual communication and press office management, in collaboration with CloseToMedia.

Our Role in the Project

For the project, creative-farm took care of:

  • Branding: logo design and definition of a strong and distinctive visual identity.
  • Coordinated Image: creation of communication materials for the project, from brochures to presentation tools, including customisation of training rooms.
  • Website: development of a functional website, designed to communicate the project and offer detailed information to participants and stakeholders.
  • Press Office: in collaboration with CloseToMedia, we managed the press office, guaranteeing media coverage in national, local and sector publications.

Thanks to this synergy, the project obtained wide visibility, consolidating its position as a training reference for the sector.

A Strategic Partnership with Great Luxury Companies

Our collaboration took place in a rich and prestigious context, which saw the involvement of strategic partners such as:

  • Confindustria Alto Milanese, with the support of Silvia Paganini, President of the Fashion Group.
  • AFOLMET, Università Cattolica del Sacro Cuore and Istituto Barbara Melzi of Legnano for the training part.
  • Internationally renowned companies such as Christian Louboutin, Roveda 1955 (Chanel group), Fratelli Rossetti, Atelier HCI (Hermes Chausseres Italia), Tacchificio Villa Cortese, Conceria Stefania, Thierry Rabotin and many others.

This collaboration has demonstrated the strength of Made in Italy and the importance of working together to respond to the challenges of the sector.

National and sector visibility thanks to the Press Office

The press office and digital PR activities were a fundamental pillar of communication for the Shoes & Leathergoods project.

Thanks to a targeted strategy, the project obtained coverage in important newspapers such as:

  • Il Sole 24 Ore
  • Repubblica Affari & Finanza
  • Milano Finanza

In addition, we reached a local and sector-specific audience through articles in local newspapers and magazines specialising in the world of fashion and luxury. This approach guaranteed the project an authoritative position and maximised its visibility among all stakeholders.

A Message of Innovation and Sustainability

The Shoes & Leathergoods project is a concrete example of how the luxury footwear sector can evolve, promoting:

  • Innovation in production processes.
  • Environmental and social sustainability.
  • Training of talents for the future.

Through our work, we have helped communicate these values, effectively transmitting them to all parties involved, from young participants to partner companies.

Creativity at the Service of the Future of Luxury

We are proud to have participated in such a significant project for the footwear district of Alto Milanese, where tradition and innovation meet. With Shoes & Leathergoods, we have demonstrated that branding and strategic communication can make the difference, giving strength and visibility to initiatives of great value for the future of Made in Italy.

Find out more projects