Rebranding for RSE: Energy for Energy | A New Chapter for Energy Innovation
Scope
Applied research in the energy sector
Services
creative-farm is proud to have carried out the rebranding of RSE SpA – Ricerca sul Sistema Energetico, a leading company in the field of applied energy research, controlled by the Ministry of Economy and Finance.
This project marks a renewal of RSE’s visual and communicative identity, inspired by the themes of sustainability, innovation and efficiency, to face the great challenges of the energy and digital transition.
RSE: Research and Innovation for a Sustainable Future
RSE has always been a point of reference in the energy research landscape, working closely with:
- Policy makers: To define energy strategies and policies.
- Companies: To develop innovative technologies.
- Citizens: To promote awareness and sustainability.
Through its national and European strategic projects, RSE acts as a driver of change for the energy system, integrating efficiency, circularity and an economic and social approach.
A New Brand, A New Message: ‘We Move Rsearch’
At the centre of the rebranding project, we created the claim ‘we move rsearch’, which represents RSE’s determination to lead innovation and evolution in the energy sector.
This merger between RSE and RESEARCH emphasises:
- A continuous movement towards the future.
- A constant commitment to research.
- A dynamic and modern identity.
The new brand is not just a visual symbol, but a message of strength and determination, reflecting RSE’s mission.
A New Visual Identity for RSE
creative-farm took care of every detail of RSE’s new image, making it coherent and distinctive across all communication channels.
The main interventions included:
- Coordinated image: New corporate stationery that reflects the modernity of the brand.
- Communication materials: Revamped brochures, publications and company presentations.
- Events and trade fairs: A strong and recognisable identity to represent RSE at every occasion.
This new visual identity will accompany RSE on its journey towards an increasingly sustainable and innovative future.
A Rebranding Project Guided by Sustainability
The entire rebranding project was inspired by RSE’s values: sustainability, innovation and circularity.
creative-farm worked to translate these values into a visual and communicative narrative capable of:
- Representing RSE’s leadership in the energy sector.
- Communicate effectively to a wide range of stakeholders, from policy makers to citizens.
- Support RSE’s identity as a bridge between research and concrete application.
Creative-Farm for the Future of RSE
We are proud to have contributed to the rebranding of RSE SpA, a project that marks an exciting chapter in the history of energy in Italy. With the new claim ‘we move research’ and a renewed visual identity, RSE is ready to lead the future of the energy sector with innovation and determination.
