AGESP Busto Arsizio: A Campaign for 75 Years of Excellence
Scope
Environmental Hygiene – Services
Services
creative-farm had the honour of celebrating 75 years of AGESP Busto Arsizio, a historical and fundamental organisation for the city. We oversaw the creation of the new commemorative logo and created a multi-subject communication campaign, using different channels: from environmental hygiene media to street billboards and social media.
AGESP: a communication campaign for 75 years of community service
AGESP Busto Arsizio, founded in 1948, is a company that provides essential services for the city, operating in areas such as:
- Environmental hygiene: waste collection and disposal.
- Water services: drinking water management.
- Public lighting and cemetery services.
The 75th anniversary campaign was designed to celebrate AGESP’s central role in the life of the community, emphasising the values of sustainability, innovation and closeness to the territory.
A logo for 75 years of AGESP
creative-farm designed a logo to celebrate 75 years of AGESP, a symbol that combines the company’s tradition with a vision for the future.
Logo features:
- A modern design that reflects the commitment to innovation.
- Visual elements that recall AGESP’s key services.
- A chromatic harmony inspired by the territory and sustainability.
The logo was used on all campaign materials, ensuring consistent and immediately recognisable communication.
A multi-subject campaign for the community
The campaign to celebrate 75 years of AGESP was developed with a multi-subject approach, to reach a wide and diverse audience.
Channels and tools used:
- Environmental hygiene means: Personalisation of trucks and other vehicles with dedicated graphics, to bring the message directly to the streets of Busto Arsizio.
- Information materials: Production of information materials distributed to the public.
- Street billboards: Billboards and posters distributed in key points of the city, to maximise visibility.
- Social Media: Creation and management of visual and textual content to celebrate the history and values of AGESP, involving the online community.
This integrated strategy has allowed AGESP to amplify its message and consolidate its bond with the citizens.
A Message of Sustainability and Innovation
The central theme of the campaign was the combination of 75 years of tradition and an ongoing commitment to a sustainable future.
Communication objectives:
- Celebrate AGESP’s history and role in the community.
- Strengthen the company’s image as a leader in local services.
- Promote key values such as sustainability and social responsibility.
The campaign aimed to convey a positive and inspirational message, capable of involving every audience segment.
Celebrating 75 Years of AGESP with creative-farm
We are proud to have contributed to celebrating the 75th anniversary of AGESP Busto Arsizio, a project that has combined creativity, strategy and a strong bond with the territory. The new logo and the multi-subject campaign represent not only a tribute to the past, but also a commitment to the future.