CNH Industrial: 15 Years of Creativity and Strategy for the APAC Area
Scope
Automotive
Servizi
Since 2009, creative-farm has been supporting CNH Industrial, a global leader in the industrial and agricultural vehicle sector, in managing communications for the APAC (Asia-Pacific) area. A long-lasting and strategic relationship that sees us engaged in the creation of essential communication materials for local and global markets, contributing to the positioning of the brand in one of the most dynamic areas of the world.
A Creative and Strategic Partnership
The collaboration with CNH Industrial is a concrete example of how creativity and strategy can work together to support a multinational company.
What we do for CNH Industrial:
- Product brochures: Management and creation of over 100 brochures a year, with clear and visually appealing content, designed for the APAC audience.
- Spec Sheets: Creation of technical data sheets that combine precision and visual impact, essential for the target markets.
- Advertising: Targeted advertising campaigns to promote CNH Industrial products and solutions in local markets.
- Coordinated Image: Creation of materials that reflect the brand identity and strengthen its positioning.
- Material for Trade Fairs and Events: Design of content and graphics for stands, displays and promotional material.
- Special Processes: Tailored adaptations and customisations to meet the specific needs of local markets.
Focus on the APAC Area: A Growing Market
The APAC (Asia-Pacific) area is one of the most competitive and evolving regions for CNH Industrial. Thanks to our support, the brand has been able to count on:
- Effective communication materials, localised and in line with the needs of the public.
- Graphic and communication solutions that respect the cultural peculiarities of the various markets.
- Continuous and timely management of complex projects, guaranteeing consistency and timeliness.
Our experience allows us to respond quickly to the demands of a constantly changing market, while always maintaining the high quality of our content.
Adaptations for APAC Markets
A fundamental part of our work for CNH Industrial is the ability to adapt materials and communication to the specific characteristics of each local market.
The main aspects of the adaptations are:
- Language: Localisation of content in different languages to ensure effective and culturally appropriate communication.
- Offer: Customisation of brochures and materials to reflect the product ranges available in each market.
- Product presentation: Adapting communication based on brand positioning and vehicle livery in different countries.
- Local aesthetics: Creating layouts and graphics that respect the tastes and aesthetic preferences of various markets.
These adaptations allow CNH Industrial to strengthen its local presence and communicate effectively in a highly diversified global context.
A Reliable and Creative Partner since 2009
The trust that CNH Industrial has placed in creative-farm for over 15 years is the result of our constant commitment, our attention to detail and our ability to offer creative solutions that work.
What makes our collaboration unique:
- Continuity and reliability: We manage a significant volume of work, guaranteeing punctuality and consistency.
- Flexibility: We are able to adapt quickly to the needs of the APAC markets, offering customised solutions.
- Quality and innovation: Each project is designed to enhance the identity of CNH Industrial, communicating it with style and effectiveness.
A Successful Journey with CNH Industrial
For over 15 years, creative-farm has been a trusted partner of CNH Industrial for the APAC region, contributing its expertise and passion to the communication of one of the world’s leading industrial players. Our experience and commitment allow us to approach each project with the same energy and determination with which we began this collaboration.
