creative-farm for Consulentia 2024: Creativity and Strategy at the Service of ANASF and Financial Consultancy
Scope
Financial advice
Servizi
creative-farm collaborated on Consulentia 2024, the key event for financial consultancy professionals, conceived and organised by ANASF, the National Association of Financial Consultants. Thanks to our experience in branding, customised set-ups and integrated communication, we helped to create innovative and engaging spaces that enhanced the participating brands, improved networking and strengthened the positioning of the event.
The Consulentia 2024 visual: animal guides and tribal identity
One of the distinctive elements of the event was the visual concept created by creative-farm, which associated financial consultants with animal guides, inspired by the totems of Native American tribes.
Each animal symbolically represents the values, qualities and vision of the consultants, creating an evocative parallelism between financial leadership and connection with nature. This approach made the event branding immediately recognisable and highly engaging for the public, reinforcing the central message of Consulentia 2024.
An Integrated Communication Project for Consulentia 2024
For Consulentia 2024, creative-farm developed a complete and personalised strategy, taking care of every detail to guarantee maximum visual and communicative impact.
The main interventions:
- Customised branding: Creation of coherent and recognisable visual identities for the participating brands.
- Visual communication: Graphic design for promotional materials, signage and branding elements for the event.
- Strategic coordination: Planning and management of all phases, from the creative concept to the final realisation.
Thanks to integrated communication, Consulentia 2024 has confirmed its position as the industry leader.
A Complete Digital Strategy for Consulentia 2024
creative-farm took care of all the digital aspects of the campaign for Consulentia 2024, integrating technology, creativity and strategy to offer a fluid and highly personalised user experience.
Main elements of the digital project:
- Website and reserved area: We designed and developed the official Consulentia website, with particular attention to the section dedicated to the selection and purchase of exhibition spaces and the methods of participation for sponsors, managed through an intuitive and high-performance click day system.
- Online ticketing: Implementation of a ticketing platform to simplify registration and access management for the event.
- Digital content: Creation of visual and textual materials for social media, designed to maximise engagement and communicate the value of the event.
- Online ADV campaigns: Planning and management of advertising campaigns on digital industry publications, aimed at increasing visibility and attracting the target audience.
This digital strategy has made Consulentia 2024 an event that is not only physical but also digital, capable of effectively involving both on-site participants and the online audience.
A TV commercial that captures the essence of the event
creative-farm took care of every detail of the official commercial for Consulentia 2024, creating a powerful and visually captivating narrative to promote the event.
From concept to direction, from scriptwriting to post-production, we created a product that combines aesthetics and content, telling the story of the value of financial advice through iconic images and an inspirational tone. The advert, broadcast on the main channels, helped position the event as an unmissable event for the sector.
Setups that Make the Difference
creative-farm designed and created customised setups that transformed the event spaces into immersive experiences:
- Personalised exhibition stands: creative and functional solutions to enhance the identity of each brand.
- Customised decorative elements: design details designed to capture attention and improve the visitor experience.
- Signage and wayfinding: A clear and intuitive visual system to guide participants.
Attention to detail has enhanced the exhibitors and created a professional yet welcoming environment.
Enhancing Networking and Innovation
Consulentia 2024 is much more than an event: it is a moment of meeting and growth for financial consulting professionals. creative-farm worked to create an experience that would foster networking and innovation, designing spaces and content capable of:
- Attracting the attention of participants.
- Strengthening the positioning of the brands present.
- Create authentic and lasting connections.
Creative-Farm’s Commitment to Consulentia 2024
With our experience in branding, creative installations and integrated communication, we contributed to the success of Consulentia 2024, making it a unique and memorable event.
If you want to bring creativity and strategy to your next project, contact us to find out how we can help you.
